How to add Google’s +1 Button – Northants Business Marketing

There are some clever ways to get more traffic to your website, and the Google Plus +1 button is one of them. What it does is give visitors to your website the chance to recommend it to Google and Google+.

First things first, in order for the button to work, visitors to your website must have a Google profile and a Google account. The owner of the website with the +1 button does not need a Google profile and a Google account. Also, Google has provided variations of the code supplying different Google Plus one button configurations. They are very straightforward.

Adding Google’s +1 Button


+1 is how you signal your appreciation for anything that grabs your attention on Google+ or on your favorite websites. When you read a post that makes you want to cheer, +1 is your applause; when you watch a video that has you in stitches, +1 is your laughter; when you see a photo that perfectly captures that special moment, +1 is your 5-star review.

One of the easier variations of the code is for the “point and click” option, whose outcome is four lines of java script.

The following code is just an example because the precise code will depend on what variation of Google Plus one button the website owner chooses. Again, this method is very straight forward. The code will be cut and pasted onto the site and will look something like this:

(function() {

var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;

po.src = ‘’;

var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);



Get your Code and Customise your +1 Button : Here

There are two different places that the website owner will probably place the code. This will be either before the written content, or at the end. This aspect will depend on how the owner expects visitors to react to the content. Either the introduction will grab them enough to recommend the site, or the payoff will be in the conclusion.

When applied correctly, the Google Plus one button will drive traffic to a website by resulting in higher search engine appearances due to visitors clicking the button and recommending it. When content is suggested by friends and acquaintances, it can be far more relevant than if it has been suggested by strangers.

This results in a sort of feedback loop wherein users are suggesting content to people they know, and as the suggestions to one another stack, then the site begins to draw in strangers, who then suggest the content to one another.

Other sites that use similar buttons to the Google Plus one button have shown that there are immense results in getting traffic to websites, especially sites with interesting, dynamic content. The Google Plus one button capitalizes on this success and provides the same service through its own vast internet networks.

How to Add the Google Plus One Button to a Thesis Site

There are a lot of creative ways to generate traffic to your thesis site, and one of them is through producing higher search engine results using Google Plus one button. With this handy little button, visitors with Google profiles and accounts can suggest you’re your site to people they know within their network.

The reason why using the Google Plus one button is such a great idea is because visitors are more likely to visit a site that has been suggested by people they know then by strangers. As such, when the button is placed in an appropriate spot on the page, either before or after an article, for example, then visitors who find the content dynamic, interesting, or otherwise engaging can recommend it. The more recommendations, the more the site will appear in search results, and the more traffic the site will receive.

Google has different variations for the code, but for simplicity, we’ll just assume you are going to use a point and click button. Now, the code will vary, but it should look something like this:

(function() {

var po = document.createElement(‘script’); po.type = ‘text/javascript’; po.async = true;

po.src = ‘’;

var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(po, s);


If you want to call the Google Plus one button JavaScript API from just before the closing body, then what you will want to do is go to the thesis site options and choose stats software/scripts. Then you just past the JavaScript text, click save, and then you are done. Using this method of has to with the load order and priority, which means that if the button is experiencing any instability, then your visitors should not have any trouble.

Once you have the button there and ready, then you can move on to deciding where to place it on your page. Some sites will have the button before written content, others will follow after.

One way to place the button strategically is to use the code:

function google_plus_one_output() {

if (is_single()) { ?>


add_action(‘thesis_hook_before_post’, ‘google_plus_one_output’);

The flexibility of the button is going to allow you to find the best spot on your page to place it. Remember, the better placed and designed the button, the more it will lend itself to increasing your thesis site’s traffic. You can also find some helpful hints and ideas for the button throughout the web, including from Google itself. Good luck, and start pressing that button!


For a no obligation discussion about your site and using Google+ Business Pages to help increase your company and Brands online presence:  Tim Capper

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