Google Plus Knowledge Infopanel for Business Pages have been changing frequently over the past few months. These are testings and usually revert after a 24hr period.
Previous Test to Knowledge Infopanel
Today Google Plus has rolled out a combination of 4 previous tests simultaneously, as another test ? OR they have rolled these out permanently to provide different ways that best suits your Business Page.
Time will tell if this is permanent and I am sure we will see a few more tweeks over the coming months.
Update: These changes also affect your Personal knowledge infopanel in SPYW
Types of Knowledge Infopanel being Displayed
Type 1
Showing two snippets from the comment body, without link.
Type 2
Showing one snippet from comment body and image that was added that was attached in Add Link attachment
Type 3
Showing 2 snippets from comment body, with Link
Type 4
Showing 2 snippets from comment body, 1 with link, 1 without link
Managing the Display of your Google+ Knowledge Infopanel
These are based upon the amount of characters that are within the comment body. Definative character numbers will follow, if these prove to be permanent.
Type 1 Infopael
Top post contained 85 chracters
Bottom post conatined 117 characters
The amount of total characters (202) may results in not diplaying links in either posts.
Type 2 Infopanel
The image appears if image was attached in the Add Link attachment. This superceeds another post and only one will be displayed.
Type 3 Infopanel
This post shows 2 snippets from comment, both with links
Top post 140 characters
Bottom post 58 characters
The total characters (198) is less then Type 1 and this displays links with both snippets.
Type 4 Infopanel
This post shows 1 snippet with link and 1 without.
If this is based on characters then type 1 and 2 just flew the coop. So what could these display result be based on.
Top post 126 characters
Bottom post 136 characters
Total characters 262, which exceeds both 1 and 2 ……. not making character sense.
Personal Knowledge Infopanel in SPYW
This never occured to me whilst looking at the Google Plus Knowledge Infopanel, the Personal Knowledge Infopanel in SPYW and the same attibutes seem to apply.
The image shows 2 snippets from post, 1 with link, 1 without.
Prior to this it was showing 2 snippets without links, as the posts had high character lenghts.
This image shows as in Type 2 with image added in Add Link attachment, it shows 1 snippet, with image, no link
And just to throw a spanner in the works, you are able to display 2 image posted posts in your Personal Knowledge Infopanel. I assume this is because this page is “yours” and space is not a problem.
All in all very interesting if these prove to be permanent.
Till the next test !
+Tim Capper









Hi Tim,
You don’t count this one as a knowledge info panel ?
https://www.google.com/search?btnG=1&pws=0&q=arend+beveiliging
( left picture is an extra promotional link !)
Thanks Rob for the info.
Will amend tomorrow, but interesting how the same display model seems to apply to the SPYW personal page