The release of Google+ for businesses is a hot topic, and many social media outlets cannot stop talking about it. On just about every corner of the Internet, people are typing up blog posts, forum posts, and news feeds; you would be hard-pressed to visit a website and not come across something about it in some form.
Among the SEO tactics you have likely already heard about, uploading videos or images about your product, completely filling out the profile page, and building a community around you are a few of them. Google+ adds another option to this list called Google+ Direct Connect.
Google+ Page for Business
You need to have a personal google+ page. Login then go to : www.google.com/+/business/
Select Local Business then fill out as much details as possible.
How Does Google Feel About It, And What Are They Saying?
“Google+ Direct Connect lets you quickly navigate to a Google+ page (and even add that page to your circles) when using Google Search. For example, if you searched for the query ‘+youtube’ or ‘+googleplus-one.co.uk,’ you could be immediately taken to the YouTube Google+ page, or the Google plus one, Google+ page, and given the option to add the page to your circles.”
What Implications Are There For Your SEO Needs?
Will this option lead to higher rankings in search engines? Because it is very early in the game, nobody can know for sure; at the same time, it is also likely. A social signal mine can come about as a result of what Google is integrating into their engine. With the help of these search signals, Google can help interested consumers by giving them access to entertaining, helpful and timely information; such a thing is very important. Once a page for a business has been set up through Google+, Direct Connect is the next invaluable step, should the business prove eligible.
How Do You Make Your Google+ Page Eligible For Direct Connect? What Should You Do?
“A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page’s relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.”
There May Be a Problem with This for Some People
Adding a link to your Google+ page on your business website does not require a lengthy explanation or tutorial, as it is fairly easy. Keeping this in mind, some people may have a problem with adding the required coding, and you should be aware of it. The problem does not come about because of technical issues. Instead, the problem stems from Google+ only giving webmasters a certain kind of icon to use. While you can pick the size, the icon may clash with the layout of your business site. It may not match with other social media icons you have displayed. To fix this issue, you may have to create your own custom icon.
Before You Do Anything, Consider This
You do not have to use an icon in order to link to your Google+ page. When you are making your selection, Google tells you that you can go with a “no badge” option. Copy the “no badge” code into the header tags of your website, and you should be good to go. Make sure that your Google+ page is ready before linking to avoid confusion from customers.